GoPro Named Official POV Camera Partner of the Freeride World Tour
GoPro Named Official POV Camera Partner of the Freeride World Tour, the World’s Biggest Freeride Ski and Snowboard Competition, Through 2028.
Today, GoPro, Inc. (NASDAQ: GPRO) announced its continuation as the official POV camera partner of the Freeride World Tour by Peak Performance through the 2028 season, continuing a partnership that began in 2013. GoPro is also supporting “Freeride: No Second Run,” a new docuseries from FWT Studios following the 2026 Freeride World Tour season. Watch the first two episodes now on the Freeride World Tour YouTube channel.
At every stop, over 50 athletes wear a helmet-mounted GoPro camera to capture their runs, delivering rider POV for the live broadcast and content shared across GoPro Snow and Freeride World Tour channels. During the 2026 season, that content generated over 250 million video views across FWT and GoPro channels.
“Since 2013, and now heading into our 15th season together, GoPro has given fans the rider’s view of every Freeride World Tour run,” said Nicolas Hale-Woods, Founder & CEO of the Freeride World Tour. “Extending our partnership keeps that perspective at the center of how we share this sport with the world. This POV dimension is essential, and we are grateful for the trust and long-term collaboration of a brand as iconic as GoPro.”
“Freeride: No Second Run” is a five-episode docuseries following the 2026 Freeride World Tour season, from the opener in Baqueira Beret through a winter of tough conditions to the finals in Alaska and Verbier. Featured athletes include GoPro Athletes Justine Dufour-Lapointe, a two-time FWT Champion, and Max Hitzig, the 2024 FWT Champion. Produced by Koastal Forest for FWT Studios, the series includes footage captured on GoPro HERO13 Black, HERO13 Black Ultra Wide Edition and MAX2 360 cameras.
“The Freeride World Tour is one of GoPro’s most important stages, both for our cameras and for the jaw-dropping moments they capture on the world’s most demanding ski and snowboard terrain,” said Rick Loughery, Senior Vice President of Global Marketing and Digital Commerce at GoPro. “Continuing our partnership through 2028 lets us keep bringing fans closer to this incredible competition.”
Watch the “Freeride: No Second Run” trailer on the Freeride World Tour YouTube channel. Episodes 1 and 2 are available now, with new episodes coming Nov. 13, 17 and 21. GoPro Snow’s own series, “Off the Record,” which went behind the scenes of the 2026 season, is available to watch now on the GoPro Snow YouTube channel. Follow GoPro Snow on Instagram for all the unforgettable moments of the 2027 Freeride World Tour season.
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(original post on modernclassicbikes.co.uk)
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or head to the official GoPro website www.gopro.com/en/gb
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro’s blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit https://gopro.com/en/us.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.
About FWT
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com.
